The Media Vantage
Research and Analysis for Global Media Consumption Patterns
OVERVIEW
The media world is shifting, but The Media Vantage wanted to show clients that traditional channels—TV, radio, newspapers—still had their place. Enter a deep dive into global media landscapes. The challenge? To turn raw data into compelling narratives that would not just inform, but persuade. My research was the foundation for decks that made a clear case: non-digital media is still a force to be reckoned with.
WHAT WAS DONE
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Conducted in-depth research into media consumption across 100+ countries, pinpointing where traditional media still thrived.
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Compiled data into engaging, persuasive decks, equipping the sales team with insights that turned heads and closed deals.
IMPACT
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Armed the sales team with research-backed data that helped secure key deals.
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Increased client confidence in non-digital media, resulting in greater investment in TV, radio, and print channels.
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Helped The Media Vantage grow its global partnerships, solidifying its position as a leader in the media representation landscape.
